Turning Innovation Into Intellectual Advantage.
We help the world’s leading FMCG and CPG companies protect what they create, outwit competitors, and extract maximum commercial value from their IP and innovations, backed by 25+ years of in-house and advisory experience.




Trusted by global leaders across FMCG, packaging, and food & beverage
Top 5 Global FMCG • Global Brewer • Fortune 500 Packaging
Why SCR Innovation?
We bring the client-side perspective that most consultancies simply don’t have.
Client-Side Experience
We’ve sat in your chair
Our team has spent decades leading innovation, IP strategy, and competitive intelligence from inside global organisations, not advising from the outside. We understand budget pressures, internal politics, and what it actually takes to get a strategy implemented and sustained.
Sustainable Competitive Advantage Forward
We don’t just protect. We position.
Great IP strategy is more than defensive. We use patents, competitive intelligence, and market insights to help clients move first, lock in differentiation, and keep rivals playing catch-up. The result is a compounding advantage that grows over time.
Technology-Forward
AI-augmented. Human-led.
We build and deploy proprietary AI and machine-learning tools to supercharge our analysis from automated patent monitoring to competitive intelligence dashboards. The result: faster insights, greater depth, and outputs your team can act on immediately.

Expert IP & Innovation Services
Comprehensive solutions to identify, protect, and commercialise your intellectual assets

Innovation Consulting
We help R&D teams translate their pipeline into protectable, commercially-aligned innovations. From opportunity identification to portfolio optimisation, we turn investment into competitive assets.

Innovation Strategy
We build innovation roadmaps that connect market opportunity with business objectives — giving your organisation a clear, funded path to sustainable advantage.

IP Due Diligence
For M&A, investment decisions, and strategic planning: comprehensive IP audits that surface risks, quantify value, and give decision-makers clarity before they commit.

IP Management As A Service
For organisations with lean IP teams or growing portfolios, IPMAAS™ delivers flexible, on-demand access to senior IP expertise — without the overhead of an in-house function.

IP Strategy and Protection
From patent filing strategy to trademark portfolio management, we design and implement IP protection frameworks that are tightly aligned with your commercial goals — not just legal compliance.

Search and Intelligence
Freedom to Operate. State of the Art. Partner Scouting. White-space analysis. We deliver rigorous, actionable intelligence — always with a clear ‘So what? Now what?’ conclusion for your team.

Competitor Intelligence
We design and operate competitor intelligence functions that predict moves before they happen. From patent monitoring to strategic early-warning systems, we give clients the intelligence advantage.

IP Commercialisation
We unlock value from your IP portfolio through licensing, technology transfer, and strategic partnerships, identifying the right opportunities and structuring deals that drive long-term revenue.
Real results. Real clients. Real complexity.
See how we’ve transformed IP functions, predicted competitor moves, and delivered measurable value for some of the world’s most demanding organisations.

Transforming IP Operations for a Global Packaging Leader
Delivered $300K in annual savings, neutralised a multi-million dollar infringement threat, and established IP as a strategic business driver — for a Fortune 500 manufacturer with operations in 40+ countries.
Building Strategic Competitive Intelligence for a Global Food & Beverage Leader
Predicted a major competitor product launch six months in advance and eliminated the R& – Commercial intelligence gap for a global manufacturer with $10B+ in annual revenue.


Led by practitioners, not generalists.
SCR Innovation was founded by Simon Carr, a former VP-level innovation and IP leader with 25+ years of in-house experience at global FMCG and CPG companies including Kraft Foods, Mondelēz International, and Crown Holdings. Simon built and led IP and competitive intelligence functions from the inside, which is exactly why our advice works in the real world.
Ready to turn your innovation into competitive advantage?
Let’s start with a conversation. No sales pitch, just a frank discussion about where IP strategy can make the biggest difference for your organisation.