We help the world's leading FMCG and CPG companies protect what they create, outwit competitors, and extract maximum commercial value from their IP, backed by 25+ years of real in-house experience.
Our advice comes from decades leading innovation and IP strategy from inside global organisations, not from the outside looking in. We know the pressures, the politics, and what it takes to get a strategy implemented.
Great IP strategy is more than defensive. We use patents, competitive intelligence, and market insights to help you move first, lock in differentiation, and keep rivals playing catch-up.
We build and deploy proprietary tools, from automated patent monitoring to interactive competitive intelligence dashboards, so your team gets faster insights, greater depth, and outputs they can act on immediately.
Rigorous, actionable intelligence, always delivered with a clear "So what? Now what?" conclusion, including live interactive dashboards your team can explore directly.
We design and operate competitor intelligence functions, from patent monitoring to strategic early-warning systems, that give you the intelligence advantage.
Patent filing strategy, trademark portfolio management, and IP frameworks built around what your business is actually trying to achieve.
For organisations with lean IP teams or growing portfolios, flexible on-demand access to the kind of expertise that usually requires a full in-house hire.
Delivered $300K in annual savings, neutralised a multi-million dollar infringement threat, and established IP as a strategic business driver for a manufacturer operating across 40+ countries.
Predicted a major competitor product launch six months in advance and closed the R&D to commercial intelligence gap for one of the world's largest food and beverage companies.
SCR Innovation was founded by Simon Carr, a former VP-level innovation and IP leader with 25+ years of in-house experience at global FMCG and CPG companies. Our advice works in the real world because we've lived the real world.
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