Innovation without a clear IP strategy leaves value on the table. We help FMCG and CPG companies connect the dots between where the market is going, where the whitespace is, and what they should be building and protecting.
Most innovation programmes are driven by internal capability and existing category assumptions. The ones that create lasting competitive advantage start from a different question: where does the market opportunity intersect with a position you can actually own?
We build innovation strategies that connect external intelligence, technology trends, competitive moves, and whitespace in the IP landscape, with your commercial objectives and R&D capability. The output is a clear, prioritised direction for innovation grounded in what is happening in the market, not just what is happening inside your organisation.
This is not a generic framework exercise. It draws on patent landscape analysis, competitor intelligence, and 25+ years of in-house FMCG and CPG experience to give you a strategy specific to your category, your portfolio, and your ambitions.
Having a direction is one thing. Building the organisational capability and programme infrastructure to execute it is another. Innovation Consulting is the operational layer, working directly with R&D, commercial, and IP teams to turn strategy into a functioning pipeline.
We facilitate structured ideation and concept development, help organisations close the gap between R&D activity and commercial IP value, and design the processes and governance that allow innovation programmes to run consistently rather than in bursts.
A particular focus is the R&D to IP handoff, the point where promising science either gets protected and commercialised or quietly disappears. We have spent decades on both sides of that boundary and know what it takes to make it work reliably.
Looking to sharpen the focus of the innovation pipeline and ensure R&D investment is directed at opportunities that can be protected and commercialised.
Who need a clearer picture of where the category is going and what competitors are building, to inform portfolio strategy and NPD prioritisation.
Who want to move upstream in the innovation process and ensure that filing strategy is driven by where the business is innovating, not by what lands on their desk.
The strongest outcomes come when innovation strategy, IP management, and competitive intelligence work together. SCR Innovation is one of the few consultancies that can operate across all three, which means the handoffs between them are seamless rather than a source of lost value.
Patent landscape analysis, competitor intelligence, and state-of-the-art studies that tell you where the whitespace is, who is moving where, and what the science actually supports. Every study includes a bespoke interactive dashboard.
See Intelligence services →IP strategy, protection, due diligence, and commercialisation services that turn your innovation output into a defensible commercial position. Including IPMAAS for organisations that need ongoing senior IP support.
See IP Services →Tell us where your innovation programme is today and where you want it to be. We will give you an honest view of where we can add the most value.
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