CASE 1: GLOBAL IP STRATEGY & FUNCTION CREATION

The Challenge

  • The IP function of our client, a global leader in the packaging space, had been suffering from years of neglect
  • Consequently, they lacked an IP strategy, operated an outdated asset management system, had patent filings that were misaligned with business requirements, were unable to manage IP risk effectively and possessed no oversight or control over IP expenditures
  • We were tasked with completely overhauling the IP function to bring it 'up to speed' with best practice

Our Approach

  • We aligned with the client on their goals for the IP function and the overall business strategy
  • Identified key stakeholders across the globe and conducted interviews to understand their needs
  • Conducted a full GAP analysis of the IP function to understand and prioritise needs
  • Conducted a best practice assessment vs. GAPs and business needs
  • Forensic analysis of IP spend to identify opportunities to reduce cost
  • Developed a specification for IAM software and identified potential suppliers

Client Impact

  • IP Strategy aligned to the needs of the business that included the needs of regional businesses and affiliates
  • Portfolio management that aligned with the business needs and eliminated unnecessary overspend
  • Filing strategy that focused on business needs rather than quantity
  • New IAM system with complete data transition that met the needs of multiple stakeholders
  • Robust budget forecasting process with a 3 year horizon
  • Spend within forecast for the first time in 7 years (~$3m/yr.)
  • Achieved a $300k/yr. reduction in spend YOY including reducing EPO costs by ~$6k/case
  • Implemented a RISK management approach that defeated a $5m infringement threat
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