CASE 2: STRATEGIC COMPETITIVE INTELLIGENCE DURING MAJOR CATEGORY TRANSFORMATION

Name: SCR Innovation Ltd
Telephone: +44 746 3939339

Deep dive approach to understand client's goals, business strategy, current category drivers, and key players.
Identified key stakeholders and conducted interviews to understand their needs.
Used human design principles to design processes and outputs that would maximise stakeholder engagement
Audit of internal knowledge ecosystems to determine best fit solutions
Established IP (patent/trademark) searches and alerts based on key competitors and technologies in the space

Implemented an 'Anticipate the Competitor' solution that focused on the 'So what? Know what?' for the client delivering strategic insight and actions
Successfully predicted the launch of a new system by competitor A, geographic expansion by competitor B, & the launch of competing feature by competitor C
Developed options for responses for each competitor activity above
Created clear lines of sight that reduced the frustration of commercial partners
Implemented monthly reviews with subject matter experts (SMEs) to understand the significance of IP filings
Created a framework to allow the SMEs to easily assess 3rd party IP and eliminate any barriers to feedback
Designed and built a dataverse using the client's existing ecosystem thereby reducing overall costs

Our client, a global food and beverage manufacturer, was entering into a significant phase of transformation which included the creation of a new product category, rapid global expansion, and an IP 'arms race'
They realised the need for a Competitive Intelligence function that not only gathered information but also provided a strategic lens for analysis
Client also wanted to eliminate the R & D - Commercial blindspots that were causing frustration

SCR Innovation Limited is a UK limited company, registration number 16051830

Address: 35 Church Road, Wheatley, Oxford, UK, OX33 1LZ.